📍 Location: Dar es Salaam, with coverage across Tanzania & East Africa
Goldspace Consulting Limited, on behalf of our client in the alcoholic beverage industry, is seeking a highly driven and strategic Sales & Marketing Manager to lead the growth of an exciting vodka brand—Mwamba—across Tanzania and the East African region.
This is an incredible opportunity for a results-oriented professional with a passion for brand building, strong commercial acumen, and deep knowledge of the spirits or FMCG industry.
🔑 Key Responsibilities
Sales & Distribution Leadership
- Develop and execute go-to-market strategies across retail, on-trade, and wholesale channels.
- Build and manage relationships with key distributors, retail partners, and high-value accounts.
- Monitor market activity, competitor pricing, and availability to stay ahead of the curve.
- Design and implement field team and distributor incentive programs.
- Achieve consistent monthly and annual sales targets.
Brand & Marketing Strategy
- Define and grow the brand’s local and regional story, voice, and visibility.
- Lead digital marketing, influencer engagement, and content campaigns.
- Oversee packaging, promotional material design, and brand activations.
- Coordinate tastings, sponsorships, and nightlife partnerships.
- Use consumer insights and research to drive innovation and engagement.
Team Leadership & Reporting
- Recruit, train, and manage a team of sales representatives or brand ambassadors.
- Set KPIs and track team performance, visibility, and market coverage.
- Provide regular performance reporting and insights for decision-making.
📊 Key Performance Indicators (KPIs)
- Revenue and volume growth
- Brand visibility and engagement
- Distribution expansion
- Digital and event-driven marketing ROI
✅ Ideal Candidate Profile
- Bachelor’s degree in Marketing, Sales, Business, or a related field (MBA is an advantage)
- 5+ years in sales and marketing, preferably in spirits, beer, or FMCG
- Familiarity with Tanzanian liquor regulations and market dynamics
- Proven success in scaling brands in Tanzania or East Africa
- Strong professional network within the liquor/beverage industry
- Fluent in English and Swahili
🎯 Ready to Make an Impact?
If you’re ready to shape the future of a bold new brand, we’d love to hear from you!
Job Location: Dar es salaam
